The result? Greater reach for advertisers and higher earnings for opted-in Megaphone publishers.
While the Spotify Audience Network is still in its early days, we’re pleased with the impact we’ve already seen from this new, audience-centric approach to podcast buying. What’s more, since launch, the number of podcasts in our network has grown by more than 50%-with even more on the way. Since then, we’ve launched the network in the U.S., U.K., Australia, and Canada with Spotify Originals & Exclusives and third-party podcasts from Megaphone publishers like The Wall Street Journal and ViacomCBS.
This past February at Stream On, we announced the Spotify Audience Network, our first-of-its-kind audio advertising marketplace that enables advertisers to connect with listeners enjoying a broad range of music and podcast content.
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